Краткое описание: Что такое бренд? Для чего он нужен? Какую роль он играет при организации эффективной деятельности предприятия? Ответы на эти актуальные вопросы задают далеко не все люди, работающие в сфере бизнеса. Брендинг – это «тонкое дело», требующее не только знаний в сфере организации и ведения бизнеса, но и знаний психологии. В связи с этим возникает другие вопросы: «Какой информацией нужно обладать для создания бренда и как создать бренд?» Подробный ответ на этот вопрос вы сможете найти в этой книге.

Краткое описание: Stuff inspires and nurtures a passion for gadgets. We make them look amazing and explain in a fast, confident and unfalteringly entertaining way how they will enhance our readers’ lives. Stuff is a celebration of the new, the innovative, the shiny and the cool. It’s gadget joy.

Краткое описание: Read the most relevant news of the week about the world of technology and its influence on our lives. New products, Apps, acquisitions in the industry, highlights about the digital world and everything about your favorite iGadgets and upgrades. Everything you need to keep well informed. A new concept of light, intelligent, innovative reading at your fingertips. A global view of Tech LifeStyle and its influence on our lives.

Краткое описание: T3 is the world’s number one gadget magazine. Each issue is packed full of the latest tech news and analysis, gadget reviews, intelligent features and a buying guide. Focusing on premium consumer electronics and lifestyle technology, with more than 500 products featured in every issue, including tablets, smartphones, digital cameras, TVs, laptops, portable media players and game consoles. From the Apple iPad to the Samsung Galaxy s2, iPhone 5 to the HTC Sensation T3 has all the stuff you need to be wired into technology.

Краткое описание: Practical Fishkeeping (also known as PFK) is the United Kingdom's best-selling aquarium magazine. The title covers the entire aquatic market from tropical freshwater and tropical marinefishkeeping throughout the year to small amounts of pond and coldwater fish coverage during the summer months.

Краткое описание: PCWorld is the most widely-read computer or business magazine among all purchase influencers, with a readership of over 4.8 million. PCWorld is targeted to meet the informational needs of Tech-Savvy Managers, both at work and at home. With its monthly Reviews and Rankings backed by the PC World Test Center, news, how-to articles, features, and special reports, PCWorld helps managers plan, buy, use, and integrate the technologies that keep them and their companies ahead of the competition.

Краткое описание: Motorcycle Sport & Leisure magazine is the world’s best selling motorcycle magazine. Featuring motorbike reviews, motorcycles for sale, motorcycle touring & bike news. Motorcycle Sport & Leisure magazine features the world's best Mountain Bike photos, videos, news, gear, reviews, trails, athletes, race results and much more.

Краткое описание: Men's Health is the world's largest men's magazine brand. Although originally started as a men's health magazine, it currently covers various men's lifestyle topics such as fitness, nutrition, fashion, and sexuality.

Краткое описание: MCN or Motor Cycle News is a UK weekly motorcycling newspaper. It claims to be "the world’s biggest weekly motorcycle newspaper. The brand has expanded to include the MCN website, MCN Mobile, iPhone app, the 'MCN Compare' Insurance Comparison service, MCN London and Scottish Motorcycle Show and the MCN Live! at Skegness party weekend.

Краткое описание: Kerrang! is a UK-based magazine devoted to rock music published by Bauer Media Group. Named after the onomatopoeic word that derives from the sound made when playing a power chord on a distorted electric guitar, Kerrang! was initially devoted to the New Wave of British Heavy Metal and the rise of hard rock acts. In the early 2000s it became the best-selling British music newspaper.